You’ve taken the plunge and launched your microbusiness. Or maybe you haven’t yet because something is holding you back. What would that be? “I’m not a real businesswoman”, “I can’t write a business plan”, “I’m not good with numbers”.
Running any kind of business takes a wide range of skills and there’s plenty to do – make/buy products, provide services, find customers, admin tasks, bookkeeping, solve the IT issues, possibly supervise/manage others etc. We each have our strengths and weaknesses and will do some of these things better than others – and that’s just fine. We can’t be good at everything.
My research into microbusinesses that grew showed that these were run by women who – knowing they didn’t have all the answers and skills required – were able to solve the problem anyway. They looked at the matter head on and found a solution. Here’s one example from my own business. I work for a number of customers who are located across Europe and each one has a different invoicing procedure. Certain words need to be on the invoice, it has to be issued at a certain time, have a particular date or other information on it, be submitted online, by post or email. Attention to detail for words – fine, love that! But this level of detail and it’s all numbers – no thanks. And anyway, spending all that time issuing invoices means I’m not translating – so not earning money. Answer: get someone else to do it – in my case a family member. I pay them – but I earn more translating as a result of not spending hours a month doing something necessary but I’m not good at.
My research showed that this problem-solving attitude also helped when it came to employing others – a big step for any microbusiness owner. Strategies used by growing businesses included using short-term contracts, work experience students, interns, agency staff and outsourcing.
Nobody can do it all, but can you find someone who has the skills you don’t have?